Page 249 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes Like any other aspect of retailing, creating an attractive display takes a little skill and lots of trial
and error. As your store changes, so will your opportunities for visual displays. Keep working
at designing eye-catching and innovative ways to make your retail store profitable through
visual merchandising.

Figure 12.7: Innovative Ways to Make Your Retail Store Profitable

Retails store displays are created with the aim of captivating the interested customer who has
stepped into your store. Your retail display stands must hold easy to read publicity material that
gives the prospect the detailed and specific information required by your customers. A stylish
brochure holder helps. You could also have a large pop up display system dominating the room
with its graphics and useful text, and on the other hand, you could display key features of your
company on the workstation. A large format store could have gallery sign system, sized to suit
the location. These flexible retails display systems/stands can be hung mounted or left
free-standing, by themselves or as a stage backdrop to your display counter. Your point of
purchase must bombard the prospect, so line up your products on smart, portable display
counters, a must for retail display stands. Key information and contact information can go on
suspended or wall–mounted light Kits.

Figure 12.8: Points of Display

Any Retail Display at trade show can also employ portable stage backdrops, lightweight folding
walls or fabric formations to display their graphics. In addition, posters could be displayed on
snap frames or pedestal style sign holders and placed at key locations. Retail store display
stands must also include business card holders, placed strategically.

Self Assessment

Fill in the blanks:
18. ............................ designing a product display, put together a visual merchandising tool kit
to keep on hand.

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