Page 252 - DMGT552_VISUAL_MERCHANDISING

Unit 12: Visual Merchandising – Hands On

Task Lighting: This type of lighting is used in work areas, such as under the counter of the cash Notes
wrap or in a stock room.

12.11 Review Questions

1. What is the basic principle of merchandising?
2. What is product segmentation?
3. Why product segmentation is necessary?
4. What is product arrangement on the basis of colour?
5. Who are merchandise planners?

6. How does merchandise planners works?
7. Explain the concept of sales tracking.
8. What is a prop? What is display prop?

9. How will you explain the concept of lightning in visual merchandising?
10. “A successful company is one that is well aware of its sales”. Elucidate.
11. Who are expert display people?
12. “A sign is a silent salesperson, and part of a shopper first impression of a store”. Discuss.
13. What are in-store events?

14. What could be the most important key to a successful in-store event?
15. What is VM tool kit? Explain its significance.

Answers: Self Assessment

1. Product segmentation 2. Order
3. Appearance 4. True

5. False 6. Sales
7. Within 8. Sales tracking
9. True 10. True
11. False 12. Prop

13. Visual merchandising 14. False
15. False 16. Attention of people
17. Silent 18. Before
19. Graphics 20. Gallery

12.12 Further Readings

Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach,
Pearson.

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