Page 5 - DMGT552_VISUAL_MERCHANDISING
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CONTENT
Unit 1: Introduction to Retail 1
Pavitar Parkash Singh, Lovely Professional University
Unit 2: World of Visual Merchandising 23
Pavitar Parkash Singh, Lovely Professional University
Unit 3: Image Mix 40
Anand Thakur, Lovely Professional University
Unit 4: Store Exteriors and Interiors 63
Pavitar Parkash Singh, Lovely Professional University
Unit 5: The Basics of Visual Merchandising 83
Anand Thakur, Lovely Professional University
Unit 6: Store Planning and Fixtures 119
Anand Thakur, Lovely Professional University
Unit 7: Retail Design and Circulation Plan 138
Pavitar Parkash Singh, Lovely Professional University
Unit 8: Planograms 157
Anand Thakur, Lovely Professional University
Unit 9: Merchandise Presentation 172
Pavitar Parkash Singh, Lovely Professional University
Unit 10: Dominance Factor in Merchandise Presentation 190
Anand Thakur, Lovely Professional University
Unit 11: Window Displays 203
Pavitar Parkash Singh, Lovely Professional University
Unit 12: Visual Merchandising – Hands On 224
Pavitar Parkash Singh, Lovely Professional University
Unit 13: Quality and Process in Visual Merchandising 249
Anand Thakur, Lovely Professional University
Unit 14: Experiential Retail 262
Pavitar Parkash Singh, Lovely Professional University
