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Pavitar Parkash Singh, Lovely Professional University Unit 1: Introduction to Retail

Unit 1: Introduction to Retail Notes

CONTENTS
Objectives
Introduction

1.1 Retailing: Definition and Meaning
1.2 Evolution of Retailing
1.2.1 Story of Retail Revolution

1.3 Retail Formats
1.3.1 Trends in Retail Format
1.3.2 Recent Changes
1.4 Relating Retail with Customer Profile
1.5 The Indian Retail Industry

1.5.1 The Indian Retail Scene
1.5.2 Growth of Retail Sector in India
1.5.3 Industry Evolution

1.5.4 Factors behind the Change of Indian Retailing Industry
1.5.5 Key Challenges of Indian Retail Industry
1.5.6 Opportunities in Indian Retailing
1.6 Trends in Retailing
1.7 Summary

1.8 Keywords
1.9 Review Questions
1.10 Further Readings

Objectives

After studying this unit, you will be able to:
 Define the Term Retailing
 Discuss the Evolution of Retailing
 Describe the Formats of Retailing

 Relate the Retailing with Customer Profile
 Explain the Indian Retail Industry

Introduction

Retailing comes at the end of the marketing distributive channel. The word ‘retail’ has been
derived from the French word “taillier” and means ‘to cut a piece’ or ‘to break bulk’. It covers all

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