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Unit 4: Store Exteriors and Interiors
Harmony: It is the agreement in the feeling and consistency in the mood. The three forms of Notes
harmony are functional, structural, and decorative.
Interiors: It comprises ceiling, walls, flooring and lighting, but instead of furniture a retail
outlet houses fixtures for the presentation of merchandise, and fittings for equipment such as
tills.
Primary Lighting: Primary Lighting is Overall Level of illumination.
Proportion: Proportion is a pleasing distribution of weights using merchandise of similar value
will provide importance to both the sides.
Rhythm: Rhythm is a flow involves the measurement of organised movement, a self-contained
from object to object and background to foreground.
Secondary Lighting: Secondary Lighting is Illumination for Designated display Area.
Visual Merchandising: It is concerned with presenting products to customers within the retail
space. More often a positioning strategy combines elements of both a product and process focus.
Warm Colours: Colours like red, yellow, orange etc. are warm colours. These colours are
stimulating and cheery.
4.8 Review Questions
1. What is atmospherics in retail?
2. Explain store exteriors and store interiors.
3. Write down the fundamental of atmospherics.
4. Define the role of atmospherics in retail strategy.
5. What is the difference between cool and warm colours? Give examples.
6. What is fixturing aimed at?
7. What are the types of lightening?
8. What do you understand by retail ambience? Discuss its features.
9. Define visual merchandising.
10. What is the significance of harmony in designing store?
11. Explain the objectives of store design.
12. Give some examples of exteriors and interiors of retail store.
13. Explain the flexibility of store design.
14. Write all you about AIDCS.
Answers: Self Assessment
1. Retail Atmospherics 2. Mood, feeling
3. Physical 4. Atmosphere
5. Customised 6. True
7. True 8. True
9. True 10. False
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