Page 87 - DMGT552_VISUAL_MERCHANDISING
P. 87
Visual Merchandising
Notes 11. Interiors 12. Health and safety
13. Fixtures 14. Design
15. Sensory 16. Selling
17. Interest, Desire, Conviction, Sell
4.9 Further Readings
Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach, Pearson.
Levy, Michale & Barton A. Weitz (2009). Retailing Management. Tata McGrawHill.
Pradhan Swapana (2009). Retailing Management. Tata McGrawHill.
Swati Bhalla and Anurag S (2010). Visual merchandising. Tata McGrawHill.
Online links www.ispo.org/store-layout
www.slideshare.net/gadekar1986/store-design-12816038
en.wikipedia.org/wiki/Visual_merchandising
www.businessdictionary.com/definition/visual-merchandising.html
www.managementstudyguide.com/visual-merchandising.htm
82 LOVELY PROFESSIONAL UNIVERSITY
