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Anand Thakur, Lovely Professional University Unit 5: The Basics of Visual Merchandising

Unit 5: The Basics of Visual Merchandising Notes

CONTENTS
Objectives
Introduction
5.1 Display Basics

5.1.1 Outcome of a Good Display
5.1.2 Rules for Display Planning
5.1.3 Purpose of Display
5.1.4 Functions of a Display

5.1.5 Types of Display
5.1.6 Exhibitions: Types of Exhibits
5.1.7 Elements of Display
5.2 Design Basics
5.2.1 Elements of Design
5.3 Principles of Design

5.4 Colour Blocking—People Buy Colours
5.5 Signage
5.5.1 Window Signage
5.5.2 Interior Signage
5.5.3 Types of Signage

5.5.4 Functions of Signage
5.5.5 Sign Preparation
5.6 Understanding Materials
5.6.1 Exhibition Display System
5.6.2 Prop and Fixture
5.6.3 Tools and Equipments

5.7 Summary
5.8 Keywords
5.9 Review Questions
5.10 Further Readings

Objectives

After studying this unit, you will be able to:
 Discuss about the Display Basics
 Describe the Design Basics

LOVELY PROFESSIONAL UNIVERSITY 83