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Pavitar Parkash Singh, Lovely Professional University Unit 13: Different Fixtures Available for a Retail Store

Unit 13: Different Fixtures Available for a Retail Store Notes

CONTENTS
Objectives
Introduction

13.1 The Purpose of Planning Fixtures
13.2 Fixture Planning
13.3 Types of Fixtures

13.4 Summary
13.5 Keywords
13.6 Review Questions
13.7 Further Readings

Objectives

After studying this unit, you should be able to:

Define fixturing
Discuss the purpose of planning fixtures

Describe different types of fixtures
Introduction

Fixturing is necessary to display merchandise to customers, whilst making best use of the retail
space. Fixtures can be obtained from a shopfitting wholesaler, or they may be custom-built to tie
into a specific retail design. The following fixtures are commonly found in retail stores: shelving,
gondolas railings, four-ways, round fixtures, bins, baskets and tables. The type of fixturing used
will depend on the product and its presentation method.
In order to create a consistent look within the outlet, it is sensible to choose fixturing that is
coordinated in terms of the type of material and style. An array of different types of fixturing
may provide flexibility, but it can make a store appear cluttered and untidy. It is generally the
merchandise rather than the fixturing that should be noticed, although some fashion stores do
use unique designs for fixtures that help to reinforce the retail brand image.
In this unit, we will discuss different fixtures available for a retail store.

13.1 The Purpose of Planning Fixtures

Setting the standard in superior custom Retail Store Fixtures design, innovation and quality,
AFL Display supports brand image in the most provocative way possible.
Examples of custom Retail Store Fixtures includes:

Acrylic Fixtures
Wood Fixtures
POP Displays

LOVELY PROFESSIONAL UNIVERSITY 225