Page 233 - DMGT553_RETAIL_STORE_MANAGEMENT

Retail Store Management

Notes Self Assessment

Fill in the blanks:
1. Fixturing is generally concerned with the .................... of merchandise in what is sometimes
termed ‘on-shelf’ displays and is the routine display of goods from which customers are
expected to make their selection.

2. An array of different types of fixturing may provide ...................., but it can make a store
appear cluttered and untidy.
3. Fixture planning is a complex activity restricted by the .................... of workpieces and
several environmental factors including machine tools, assembly tools, grasping devices,
and cutting tools.
4. .................... can be divided into four phases: problem description, fixture analysis, fixture
synthesis, and fixture verification.
5. A .................... clamp force should be specified for the workpiece stability.
6. The locating planning chooses surfaces on the workpiece as locating planes and selects
suitable .................... for locating these surfaces.
7. Locating surfaces are classified as plane, pin-hole and .................... profiles.

Caselet Upholstered Retail Store Fixtures

he client referred here are a major wireless phone retailer and this case study is in
reference to their operations in the Western United States. They believe that their
Tretail sites directly support and communicate their identity and quality as a company.
Maintaining their retail sites is of utmost importance and no expense is spared to
communicate this to the public. While delivering this mandate, Facilities is challenged
with the reality of high traffic and sometimes downright abuse within the stores.
This clients’ commitment to maintaining the highest visibility standard brought them to
Patriot’s door to create a cost effective program to address the upholstered assets in the
13 western states and Hawaii amounting to over 500 stores. The assets were wearing out.
In addition to the established expectations to;

Reduce operating costs
Recapture asset value
Minimize their carbon footprint
The program also had to deliver in the most cost effective manner and had to address the
most frequent design failures of the original assets.
Their public commitments to Corporate Social Responsibility do not make it easy on their
Facilities Managers to meet the demands to drive down operating costs. Managers were
faced with the challenge of developing a cost effective plan that addressed the aging
upholstered customer seating and minimized their carbon footprint.

Contd....

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