Page 249 - DMGT553_RETAIL_STORE_MANAGEMENT

Retail Store Management

Notes 14.2.1 Employment Potential through Retailing

With increase in organized retail, the potential for job creation also goes up. According to CII,
the retail sector can absorb 9 lakhs people over the next five years. Some of the activities like
packing are likely to be outsourced from in and around the vicinity of the establishment. One
million people will be employed by this retail sector and 3.2 million will be required before the
turn of decade. The local community is likely to benefit from employment opportunity so
generated.

Direct Source of Employment through Retailing

1. Buying and Merchandizing
2. Marketing for Retail
3. Store Operations
4. Sales Jobs in Retail Sector
5. Finance management of Retail business
6. Human Resources of Retail

7. Technology and e-commerce in retailing
8. Visual Merchandizing
9. Inventory management
10. Supply Chain Management and Logistics

Indirect Source of Employment because of Retailing Boom

1. Real Estate sector.

2. Outsourcing of various retail services and goods. Indian exports will get a boost when the
big showrooms source Indian goods from small businesses for their international outlets
and it will help us to find the market for the products from rural India.
3. Small business can spring up around mega retail outlets.

4. Boost to the air conditioning and refrigeration industry.
5. The production of consumer durable goods is expected to increase by this organized retail
sector.
6. The refrigerated containers required to transport perishables to various retail outlets.

7. Increase in transport required for providing goods and services for the retail.
According to Techopak, Ten industry trend 2007 the manpower Gap in retail sector is expected
to be around 200,000. Thus, there is tremendous scope for youngsters in this sector.
As per one of the reports by Ernst and Young, the Urban share of population is expected to grow
around 41% till 2011. The average return on investment in retail real estate is likely to be around
9–10%, 8–9% and 10–11% for Tier 1, 2, and 3 cities respectively. This growth means better
job prospects in other allied sectors of real estate such as Mall management, Facility
management, etc.

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