Page 252 - DMGT553_RETAIL_STORE_MANAGEMENT

Unit 14: Contemporary Issues in Store Management

Notes
training increases an employee’s ability to perform job-related tasks. Firms that provide
training send a strong signal to employees regarding management’s commitment towards
employees and customers. Training has also been found to result in facilitating the updating
of skills, increasing professionalism and increasing employee commitment and satisfaction
to the organization. Employees getting formal training are more satisfied with their job
as they feel better about their organization.
Successful salesperson is the one who recognises different customer styles and adapts his/her
communication style.

General selling skills, overcoming objections, teamwork’ product knowledge, marketing, team
management, product information, sales techniques, market information and company
information have been identified as major areas for training in retail. Students should build up
skill and knowledge around all these area (Nickson et al., 2005). This study pointed to the
increasing importance not just of having employees with the “right” attitudes, but also possessing
aesthetic skills.

Did u know? Jackson et al. (2002), suggests that the right personality and right appearance
are clearly accorded greater worth by employers in the recruitment and selection of
frontline staff compared to qualifications.

Conclusion

Jobs in the retail sector can bring handsome remuneration and good opportunity to move up the
career ladder fast. The retail sector in India is dominated by the companies like Reliance India,
RPG Group, Westside, Titan, Pantaloons, Raymonds, Food World, Barista, Café Coffee Day,
Bata, Trent, Crossword, etc. They offer large employment opportunities for the qualified retail
management professionals. The multinational companies such as Pizza Hut, Adidas, Nike,
Dominos, Kodak, Benetton, Sony, Sharp and Levis are also recruiting the skilled professionals,
making a career in retail sector lucrative.

Task Analyze the career scope for an individual who has got master degree in retail
management.

With retail sector to grow with its predictable potential in respect of quantity and stability,
offers a respective boom in the employment market. It is estimated that by 2012 the sector will
create about 13 million jobs in India. It is also auspicious to hear that about 60 per cent of these
job vacancies will be in the rural India. The trend will help a lot to check migration of educated
manpower from rural areas to the metro cities. As major companies that are already operating
in the sector, including Future Group, Reliance Industries and Retail Solution Group are targeting
to multiply its workforce to ten folds, there are about a dozen of world’s renowned retail groups
preparing to take part in the march.

Self Assessment

State whether the following statements are true or false:
5. The rapid growth of the retail sector and its deep penetration in various parts of the
country within a very short span of time has now been termed as the retail rotation.

LOVELY PROFESSIONAL UNIVERSITY 247