Page 255 - DMGT553_RETAIL_STORE_MANAGEMENT
P. 255
Retail Store Management
Notes Online retailing can be extremely useful to consumer product and service enterprise especially
in the area of:
Apparel, Arts and Handicrafts, Books, Car rentals, Computers and Electronics, Cosmetics, Financial
Services, Gifts and Novelties, Groceries, Music, Software, Stationary, Sweets and Confectionery,
Tours and Travels, toys, services of all types.
Self Assessment
State whether the following statements are true or false:
13. Online retailing is also known as B2B commerce.
14. Online retailing cannot be useful to consumer product and service enterprise.
15. To compete in today’s high-pressure business scenario, sellers are looking at the internet
as a very effective alternative sales channel, which gives them direct access to target
customers.
Case Study Careers in Retail
T alk about stepping back in time – this show put me way back when, or as North
American Hipsters would have it, ‘back in the day’... And what day would that be?
Well the 80’s of course. I may not always be the sharpest tool in the shed but; even
then; how sharp do you need to be to get something. Something... This is what I got; kind
of.
On a dark and chilly night in I found myself at an exhibition entitled “Careers in Retail”
by a ‘consortium’ of artists, “Dexter Fletcher”. Was this a realist show of some sort? Well
I had trouble finding it at first as the poster on the door really did look like a career
training poster from back-in-the-day and it did not help that the gallery shares space with
commercial business. Eventually I worked it out and made my way upstairs to the intimate
art space that is 55 Sydenham Rd for the first time, entering a room of large format,
graphic illustrations/art – heavy with texts and quotations – and a Manifesto, something
all artists have dreamed of having at some point in time; here it was and for all the
crowded text on image of the art, the Manifesto had just two words in bold-all-caps that
sized up the Zeitgeist of 80’s art school thought on conventional employment, NEVER
WORK! After all how can you make art and change the world if you have a full time job.
An Old (art) Skool sentiment if ever there was one and the second time I have seen it in as
many weeks. Something is coming back at us from the past.
You know, Street Fashion Sydney has of late been privately bemoaning the lack of political
point-of-view in the world of ‘fashion blogging’ in-particular and art in general – but here
it was – a show taking on the desire that drives creativity and the desire for change.
Change not driven by the corporate sponsorship of creativity that seems to have been all
the rage for the last 20 or so years and now going LARGE with so-called independent
bloggers... this show seemed to be taking on the life conflicts of creativity at a grass roots
level. Did I like the show? It really doesn’t matter; it made me a little uncomfortable and
Contd....
250 LOVELY PROFESSIONAL UNIVERSITY