Page 259 - DMGT553_RETAIL_STORE_MANAGEMENT

Retail Store Management

Notes

Case Study India’s Biggest Online Retailer

lient is the biggest online retailers of India with the widest pool of products. To
maintain the niche, the client required effective content management and price
C comparison service. Iksula designed a well structured and streamlined content
management process along with detailed price comparison analysis report. The service
has ensured detailed and comprehensive catalogs for the retailer. The Pricing report as
ensured client maintains its core proposition of the least price provider.

Client Profile: Client is a part of India’s largest retail chain. The biggest online retailers of
the country they offer the widest range of utility and luxury products.
Industry: Online Retail.

Location: India.
Business Challenges: Inefficient content management and cataloging with quick turnaround
time.

The technology and accuracy of the process of price comparison.
Solution

Iksula allocated the creative work of product description to its skilled content team.
A team aggregates the structured content; the writing team adds the missing details and
the QC team checks and delivers the final content. A similar process and solution was
designed for pricing comparison service.
Benefits

The client is able to strike the breakthrough growth target by availing Iksula’s end to end
business management services. This is evident from the fact that the cost reduced by 50%.
The weekly reports prepared by Iksula gave greater control and visibility to client
management team thus 40% more time available to the CEO to concentrate on strategic
issues. In addition the client reported the following benefits:

Streamlined content management and cataloging process with speedy delivery.
The twice a week price comparison report enabled the client to offer minimum rates
to its customers thus reinforcing brand proposition and conversion.
Questions:

1. Analyze the case and interpret it.

2. Write down the case fact.
3. What do you conclude from it?

Source: http://us.iksula.com/biggest-online-retailer.php

254 LOVELY PROFESSIONAL UNIVERSITY