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Retail Buying Anand Thakur, Lovely Professional University

Notes Unit 9: Buying Decisions

CONTENTS
Objectives
Introduction

9.1 Merchandise Source to Retailer
9.2 Buyer Decision Process
9.3 Buying for Retail Stores

9.3.1 Marketing Approach
9.3.2 Merchandise Plan
9.3.3 Stock Plan
9.3.4 Buying Plan
9.3.5 Selling Plan

9.3.6 Unit Control Plan
9.3.7 Conclusion
9.4 Deciding What and How much to Buy

9.5 Summary
9.6 Keywords
9.7 Review Questions
9.8 Further Readings

Objectives

After studying this unit, you will be able to:

 Discuss the Merchandise source to retailer
 Describe the Buyer Decision process

 Explain buying for retail stores
 Explain what and how much to buy
Introduction

The purchasing systems help determine the amount of stock to be purchased for each specific
stock-keeping unit. While assigning the merchandise to the stores, merchandise planners should
chiefly consider the sales potential of the stores. They should also think of the impression of the
stores that customers would take home if faced with inferior assortments. After assigning the
merchandise to the stores, the retailer must analyze the performance of the merchandise through
various aspects like performance of vendors, classifications and SKUs.

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