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Pavitar Parkash Singh, Lovely Professional University Unit 12: Merchandise Pricing

Unit 12: Merchandise Pricing Notes

CONTENTS
Objectives
Introduction

12.1 Merchandising with Planograms
12.1.1 Background
12.1.2 Approach

12.1.3 Implementation
12.2 New Product Cut-Ins
12.2.1 Corporate Design
12.2.2 Logistics
12.2.3 Buying Committees

12.2.4 Group Dynamics
12.2.5 Planogram Implementation
12.2.6 Price Elasticity

12.3 Marks Ups and Markdowns in Merchandise Management
12.3.1 Predatory Pricing
12.3.2 Vertical Price-fixing
12.3.3 Horizontal Price Fixing
12.3.4 Comparative Price Advertising

12.3.5 Bait-and-switch Tactics
12.3.6 Scanned versus Posted Prices
12.3.7 Competition and Retail Pricing

12.4 Summary
12.5 Keywords
12.6 Review Questions
12.7 Further Readings

Objectives

After studying this unit, you will be able to:

 Understand the Merchandising with Planograms
 Explain the New Product Cut-Ins

 Discuss the Marks Ups and Markdowns in Merchandise Management

LOVELY PROFESSIONAL UNIVERSITY 177