Page 202 - DMGT554_RETAIL_BUYING

Unit 12: Merchandise Pricing

Answers: Self Assessment Notes

1. Planogram 2. Merchandising
3. Vertical 4. Turnover
5. Margin 6. False

7. True 8. False
9. True 10. True
11. Product 12. Balanced
13. Buyers 14. Price Discrimination
15. Horizontal

12.7 Further Readings

Books Clodfelter, Richard (2012), Retail Buying: From Basics to Fashion, Fairchild Books.
Diamond, Jay & Pintel, Gerald (2008), Retail Buying, 8/E, Pearson Education
India.

Diamond, Jay (2012), Retail Buying, Prentice Hall.
Field, Clifton Coutard (2010), Retail Buying; Modern Principles and Practice.,
General Books.

Pradhan, Swapna (2010), Retail Merchandising, Tata McGraw-Hill Education.
United States, Small Business Administration, Office of Management
Assistance, Retail buying function,

Varley, Rosemary (2013), Retail Product Management: Buying and Merchandising,
Routledge.

Online links http://online.wsj.com/article/BT-CO-20120109-711221.html
http://retail.about.com/od/buyinginventory/a/receiving_3.htm
http://retail.about.com/od/marketingsalespromotion/a/product_
pricing.htm
http://www.icmrindia.org/courseware/Retail%20Management/
Merchandise%20Pricing.htm

http://www.pages.drexel.edu/~np44/DSMR432/DSMR432UnitII.pdf

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