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Unit 5: Research Techniques and Tools




          Interrupted involvement                                                                  Notes

          The researcher is present sporadically over a period of time, for example, moving in and out
          of the organisation to deal with other work or to conduct interviews with, or observations of,
          different people across a number of different organisations. It rarely involves much participation
          in the work.

          Observation alone
          The observer role is often disliked by employees since it appears to be ‘eavesdropping’. The
          inevitable detachment prevents the degree of trust and friendship forming between the researcher
          and respondent, which is an important component in other methods.
          Choice of roles
          The role adopted depends on the following:

          •    Purpose of the research: Does the research require continued longitudinal involvement
               (long period of time), or will in-depth interviews, for example, conducted over time give
               the type of insights required?
          •    Cost of the research: To what extent can the researcher afford to be committed for extended
               periods of time? Are there additional costs such as training?
          •    The extent to which access can be gained:  Gaining access where the role of the researcher
               is either explicit or covert can be difficult, and may take time.
          •    The extent to which the researcher would be comfortable in the role: If the researcher intends
               to keep his identity concealed, will he or she also feel able to develop the type of trusting
               relationships that are important? What are the ethical issues?
          •    The amount of time the researcher has at his disposal: Some methods involve a considerable
               amount of time. If time is a problem alternate approaches will have to be sought.

          Self Assessment


          Multiple Choice Questions:
          1.   ........................ Questions ask people if something is true or False, correct or incorrect,
               accurate or inaccurate.
               (a)  Attitude                         (b)  Belief
               (c)  Demographic                      (d)  Behavior.
          2.   ........................ Questions ask people what they have done, what they do, or what they
               plan to do.
               (a)  Behavior                         (b)  Attitude
               (c)  Attribute                        (d)  Belief.
          3.   ........................ or demographic questions ask about age, income, education, and the like.

               (a)  Belief                           (b)  Behavior
               (c)  Attribute                        (d)  Attitude.
          4.   ........................ may be categorized by the number of values.
               (a)  Close-ended Questions            (b)  Unordered Questions
               (c)  Open-ended Questions             (d)  Partially close-ended.




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