Page 91 - DLIS401_METHODOLOGY_OF_RESEARCH_AND_STATISTICAL_TECHNIQUES

Methodology of Research and Statistical Techniques

Notes
observation data through building rapport,
elaboration on and additional
questions, but probing
no personal
observation
Respondent Yes Perhaps, but Perhaps, if interview
ability to usually no time is prearranged
complete at with respondent
own
convenience
Interview bias No chance Some, perhaps Greatest chance
due to voice
inflection
Ability to Least Some Greatest
decide who
actually
responds to
the questions
Impersonality Greatest Some due to Least
lack of face-to-face
contact
Complex Least suitable Somewhat suitable More suitable
questions
Visual aids Little opportunity No opportunity Greatest opportunity
Potential ‘Junk mail’ ‘Junk calls’ Invasion of privacy
negative
respondent
reaction
Interviewer Least Some in selection Greatest
control over of time to call
interview
environment
Time lag Greatest Least May be considerable
between if a large area
soliciting and involved
receiving
response
Suitable types Simple, mostly Some opportunity Greatest
of questions dichotomous for open-ended opportunity
(yes/no) and questions especially for open-ended
multiple choice if interview is questions
recorded

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