Page 139 - DLIS402_INFORMATION_ANALYSIS_AND_REPACKAGING

Information Analysis and Repackaging Reena Kapoor, Lovely Professional University

Notes
Unit 7: Marketing of Information

CONTENTS
Objectives

Introduction
7.1 Concept of Marketing of Information

7.2 Need of Marketing Practice

7.3 Evolution of Marketing
7.4 Marketing Research

7.5 Market Segmentation
7.6 Marketing Strategy

7.7 Marketing Specializations

7.8 Summary
7.9 Keywords

7.10 Review Questions
7.11 Further Readings

Objectives

After studying this unit, you will be able to:
• Define marketing of information
• Describe marketing research and market segmentation
• Define marketing strategy
• Explain marketing specialisations.

Introduction

Marketing is the process used to determine what products or services may be of interest to customers,
and the strategy to use in sales, communications and business development. It generates the strategy
that underlies sales techniques, business communication, and business developments.

Marketing is an integrated process through which companies build strong
customer relationships and create value for their customers and for themselves.

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