Page 163 - DLIS408_INFORMATION_TECHNOLOGY-APPLICATIONSL SCIENCES

Information Technology and Application

Notes Some electronic journals are online-only journals; some are online versions of printed journals,
and some consist of the online equivalent of a printed journal, but with additional online-only
(sometimes video and interactive media) material.
Most commercial journals are subscription-based, or allow pay-per-view access many universities
subscribe in bulk to packages of electronic journals, so as to provide access to them to their students
and faculty. It is generally also possible for individuals to purchase an annual subscription to a
journal, via the original publisher.
An increasing number of journals are now available as online open access journals, requiring no
subscription and offering free full-text articles and reviews to all. Individual articles from electronic
journals will also be found online for free in an ad hoc manner: in working paper archives; on
personal homepages; and in the collections held in institutional repositories and subject repositories.
Some commercial journals do find ways to offer free materials. They may offer their initial issue or
issues free, and then charge thereafter. Some give away their book reviews section for free. Others
offer the first few pages of each article for free.

14.4 Mailing List

A mailing list is a collection of names and addresses used by an individual or an organization to
send material to multiple recipients. The term is often extended to include the people subscribed to
such a list, so the group of subscribers is referred to as “the mailing list”, or simply “the list”.

14.4.1 Types of Mailing Lists

At least two types of mailing lists can be defined: an announcement list is closer to the original sense,
where a “mailing list” of people was used as a recipient for newsletters, periodicals or advertising.
Traditionally this was done through the postal system , but with the rise of email, the electronic
mailing list became popular. The second type allows members to post their own items which are
broadcast to all of the other mailing list members. This second category is usually known as a
discussion list.

Announcement List

Announcement lists are an easy and cost-effective means of communicating with a large number
of people. Also known as one-way lists, announcement lists facilitate communication from
authorized senders (usually one or a few editors) to the entire list. List members receive messages
but do not interact directly with one another. Announcement lists provide a valuable solution for
distributing newsletters, product announcements, new alerts, press releases and promotional
offers to a large number of recipients.

OPT-IN
SUBSCRIBERS

EDITOR EMAIL LIST
MANAGER
ANNOUNCEMENT LIST
When administering announcement lists, it is important to use full-featured email list management
software. The software should provide double opt-in functionality and an easy-to-use interface for
people to automatically subscribe, unsubscribe and change their email addresses or subscription
settings. Naturally, the software should also automatically handle bounces or delivery errors,
maintain message archives and keep the lists secure. Support for HTML and multi-part messages
is also important for creating professional newsletter.

158 LOVELY PROFESSIONAL UNIVERSITY