Page 164 - DLIS408_INFORMATION_TECHNOLOGY-APPLICATIONSL SCIENCES

Unit 14: Web Portal

Advantages of Announcement Lists Notes

1. Announcement Lists Build Loyalty, Recognition and Trust: A professional electronic news-
letter is one of the strongest ways for companies and organizations to build customer
loyalty boost brand recognition and keep customers and stakeholders engaged. By provid-
ing quality content and a consistent graphical profile in a regularly distributed newsletter, an
organization can greatly enhance its image among subscribers, which, in turn, can contrib-
ute to higher customer satisfaction and increased sales.
2. Announcement Lists Are Easy to Use: Recipients can subscribe or unsubscribe quickly and
easily to opt-in announcement lists. Email list management software automates most
administrative tasks, such as subscriptions, sign-offs and bounce handling, making mass
email communication easy and cost-effective.
3. Announcement Lists Allow for Customization: Email newsletters and other types of
announcements can be easily customized according to each recipient’s individual prefer-
ences, drawing on information from an organization’s customer or member database.
4. Announcement List Activity Can Be Measured: Responses to newsletters and announce-
ments can be measured through open-up and click-through tracking to determine the most
compelling content. These analytics can be expanded to measure resulting sales or member-
ship conversions. Based on real data, future announcements can be modified to more closely
match the needs and preferences of individual subscribers.
5. Announcement Lists Foster Interactivity: Although announcement lists primarily involve
one-way communication, interactive polls and surveys can be easily added to email newslet-
ters and announcements, leading to valuable feedback, which can help build a two-way
relationship between senders and subscribers.

Discussion Lists

Discussion lists are an effective and widely used platform for interaction among groups of people,
providing opportunities for collaboration, information sharing and forming virtual communities.
Discussion lists can operate with or without monitoring by a list owner or editor, known as
moderation. Examples of discussion lists include technical support forums, interest groups, fan clubs
and professional networks. Members of a discussion list communicate around a given focus topic.
Each member can send messages to the list for distribution to all subscribers.

OPT-IN
SUBSCRIBERS

LIST OWNER EMAIL LIST
MANAGER

DISCUSSION LIST

Many companies and organizations are using discussion lists to enhance customer communication
and to build internal workgroups. Discussion lists are ideal for exchanging expertise, obtaining
feedback and fostering collaboration among geographically dispersed work team members. When
administering discussion lists, it is important to use full-featured email list management software.
The software should provide double opt-in functionality and an easy-to-use interface for group
members to automatically subscribe, unsubscribe and change their email addresses or subscription
settings. Naturally, the software should also automatically handle bounces or delivery errors, maintain
message archives and provide security features that keep the groups free from viruses and spam.
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