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Unit 14: Communication
4. As a manager, what all non-verbal cues must keep in mind? How can you communicate Notes
through non-verbal elements effectively?
5. “People interpret what they see and call it a reality”. Discuss
6. Critically analyse the concept of stereotyping and halo effect. Examine the role of human
psychology in this context.
7. Bring out the difference between intrapersonal and interpersonal communication.
8. Contrast between upward-downward, diagonal-lateral, formal-informal and verbal-non-
verbal communication.
9. Explain the concept of meta-communications with suitable examples
10. “If there is communication, there will be communication barriers too”. Elucidate
11. List the techniques that can be used by the managers to overcome the barriers to
communication in an organisation.
12. Explain the significance of communication in a sales organisation.
Answers: Self Assessment
1. Halo Effect 2. Feedback
3. Message 4. Gestures
5. Public 6. Lateral
7. Meta 8. Formal
9. Informal 10. Barrier
14.10 Further Readings
Books Managerial Effectiveness, ICFAI Centre for Management Research
PG Aquinas, Organisational Behavior, Excel Books, New Delhi
Robert Kreitner and Mamta Mohapatra, Management, Biztantra
Steven H McShane and Mary Ann Von Glinow, Organisational Behavior, Tata
McGraw Hill
Online links ezinearticles.com/?Developing...Interpersonal-Skills...
soft-skills-development.suite101.com/.../communication_model
www.citehr.com/120320-role-responsiblities
www.c-pal.net/course/module3/pdf/Week1_Lesson7
www.ehow.com/how_2060517_develop-interpersonal-skills.html
www.managementstudyguide.com/grapevine_communication.htm
www.tpub.com/content/administration/.../css/14300_46.htm
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