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'kSf{kd izcUèku



                    uksV          vfHkizsj.kk dh 'kCnkoyh (Terminology of Motivation)
                                  vfHkizsj.kk osQ lUnHkZ esa dbZ 'kCn iz;qDr fd, tkrs gSaA izk;% mudks Hkzeo'k ge ,d gh vFkZ esa iz;qDr djrs gSaA
                                  ijUrq budk vFkZ fof'k"V gksrk gS] blfy, vfHkizsj.kk dh 'kCnkoyh dk Li"V vFkZ le>uk pkfg,A bu 'kCnksa dh
                                  O;k[;k bl izdkj gSμ
                                    1-  izsjd (Motive)μO;fDr osQ vUnj mifLFkr euks'kkjhfjd n'kk,¡ tks fdlh dk;Z fo'ks"k dks izsfjr djrh gS
                                        os izsjd dgykrh gSaA
                                    2-  izksRlkgu (Incentive)μizksRlkgu dk lEcUèk fuf'pr oLrqvksa ls gksrk gS ftudks izkIr djus osQ fy,
                                        O;fDr iz;Ru djrk gSA bldk lEcUèk cká okrkoj.k ls gksrk gSA bldk y{; O;fDr dks fdlh fo'ks"k fn'kk
                                        dh vksj vkdf"kZr djuk gSA
                                    3-  iz.kksnu (Drive)μiz.kksnu dk lEcUèk 'kkjhfjd vko';drkvksa ls gS O;fDr osQ tUe ls gh mldh 'kkjhfjd
                                        vko';drk,¡ vkjEHk gks tkrh gSaA tSlsμHkw[k rFkk I;klA
                                    4-  vfHk#fp (Interest)μO;fDr vusd dk;ks± rFkk oLrqvksa esa ls fdlh fo'ks"k dk;Z rFkk oLrq dks gh ilUn
                                        djrk gS vkSj mudh vksj vkdf"kZr gksrk gSA vU; dk;ks± rFkk oLrqvksa dks ilUn ugha djrk gSA
                                    5-  mRlqdrk (Curiosity)μmRlqdrk] vfHk#fp ls fHkUu gksrh gSA vfHk#fp esa p;u dh izo`fÙk gksrh gS tc
                                        mRlqdrk esa O;fDr vUos"k.k rFkk mu ubZ oLrqvksa osQ lEcUèk esa tkuus osQ fy, iz;Ru djrk gS fd ftuosQ
                                        lEcUèk esa mls dksbZ tkudkjh ugha gksrh gSA
                                    6-  y{; (Goals)μy{; vfUre ifj.kke osQ lEcUèk esa lwfpr djrk gS] ftldks O;fDr psru voLFkk esa izkIr
                                        djus dk iz;kl djrk gSA
                                  vko';drk dk vFkZ  (Meaning of Need)

                                  vko'drk dk rkRi;Z fdlh oLrq osQ vHkko dh vuqHkwfr ls gksrk gS ftlls euq"; dk lkekU; O;ogkj izHkkfor
                                  gksrk gSA cukZM egksn; us ^vko';drk* dks bl izdkj ifjHkkf"kr fd;k gSμ
                                  (”A need is the lack of something which is present, would trend to further the welfare of the
                                  organism or of the species or to facilitate its usual behaviour.”)
                                  tc rd vko';drk dh iwfrZ ugha gksrh gS thou esa ruko dh fLFkfr cuh jgrh gSA bl izdkj vko';drk dh èkkj.kk
                                  vkSj muls lEcfUèkr rRo vfHkizsj.kk ls tqM+s jgrs gSaA izR;sd izdkj osQ O;ogkj osQ ewy eas vko';drk egRoiw.kZ
                                  dk;Z djrh gSA bl izdkj O;fDr esa fufgr og 'kfDr tks O;fDr dks fdlh fo'ks"k izdkj osQ O;ogkj djus dks izsfjr
                                  djrh gS mls vko';drk dgrs gSaA
                                  ^vko';drk,¡* nks izdkj dh gksrh gSaμ(1) 'kkjhfjd (Physiological) rFkk (2) ekufld (Mental)A blfy,
                                  vfHkizsj.kk dh izÑfr euks&'kkjhfjd gksrh gSA 'kkjhfjd vko';drkvksa dh iwfrZ gksrs gh O;ogkj dk :i larqf"V esa
                                  cny tkrk gS ijUrq euksoSKkfud vko';drk,¡ O;ogkj osQ fuèkkZj.k esa egRoiw.kZ dk;Z djrh gSaA budh lUrqf"V dHkh
                                  Hkh iw.kZ :i esa ugha gksrh gSA vfèkdka'k O;fDr;ksa dk O;ogkj euksoSKkfud vko';drkvksa ls fu;fU=kr gksrk gSA
                                  vfHkizsj.kk nsus okys ?kVd (Factors Accounting for Motivation)

                                  tkWu ih- fMlsdks us vfHkizsj.kk nsus okys pkj ?kVdksa (Factors) dk foospu fd;k gSA ;g pkj ?kVd bl izdkj gSμ

                                    1-  mÙkstuk (Arousal)]
                                    2-  vkdka{kk (Expectancy)]
                                    3-  izksRlkgu (Incentive)] rFkk
                                    4-  n.M (Punishment)A
                                  bu pkjksa ?kVdksa esa vkil esa ?kfu"B lEcUèk gksrk gSA , f'k{k.k esa vfHkizsj.kk nsus dh fØ;k,¡ ekuh tkrh gSaμ



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