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Unit-20: Ethnography

notes

Notes Many people in it are such who are working on various subjects of ethnology, such
as for life sciences, supply of food available or for geology study may be done of
that area and its environment.

Ethnologists study all human experiences; ethnography is an important field of anthropology. Some
anthropologists do their research by sending other people in the field work. Some advertising agencies
also use the work of ethnographer, in this context that, for that population or community, what kind
of advertisement will be more effective.
People who want to make a career in this field have to first study cultural anthropology. If possible,
such students should be motivated to participate in field-work getting done by the school. A good
ethnographer is skilled in statistic calculation. There should be an efficiency to suddenly write any
situation in a new language. Most important, in him, observation, cataloging and the efficiency to
understand a language and write should be in-built.
An ethnologist is such a person who collects records of the data about anthropology and society. Various
type of research methods are there, which can be applied to various fields of design sub-categories of
sceneries. An ethnologist, geography, education, linguistics, economics and social work’s form, works
for various fields. An ethnologist may be used to better understand the society.
Local ethnology is an important field of this subject. Some ethnographers use feeter band method. They
go around various places and do interactive work with the people and record their thoughts. they go
to some specific cities or places and also study what is the impact of government policies on them.
ethnology methods are primarily used by anthropologists but often, sociologists also use it. this
method is used mainly for cultural study and for fields of economics, social work, folk tales, religious
studies, geography, history, linguistics, communication studies, study of presentations, advertisements,
psychiatry, crime etc.

self assessment
fill in the blanks:
1. People, who want to make ________ in this field, have to first study cultural anthropology.
2. Most important, in him, observation, cataloging and the __________ to understand a language
and write should be in-built.
3. An ____________ is such a person who collects records of the data about anthropology and
society.
Generally, ethnology methodology should not be evaluated from philosophical point of view. Actually
it contributes in developing our understanding about a piece or small part of social life. it brings
prosperity our beauty iconography. in it, researcher’s awareness should be maximum because risk is
maximum in deciding about oneself that is why, while studying any culture or subject, one should
be value-indifferent. The natural demand of ethnological investigation is that in the field of research
from qualitative and qualitative point of view, formal and principle ethics are adapted according to
time. in this entire process, ethical dilemmas are present. there is need to be saved from maintaining
false professional reputation and from possibly sharp results.

Task What do you know about ethnography field-work? Briefly describe.

loVely professional uniVersity 155