Page 263 - DCOM102_DMGT101_PRINCIPLES_AND_PRACTICES_OF_MANAGEMENT

Unit 14: Communication

14.1 Significance of Communication Notes

The importance of communication in management can be judged from the following:
1. Gaining acceptance of policies, winning cooperation of others, getting instructions and
ideas clearly understood and bringing about the desired changes in performance are
dependent upon effective communication.
2. Communication helps the management in arriving at vital decisions. In its absence, it
may not be possible for the top-level management to come in closer contact with each
other and discuss the important problems pertaining to the organisation.
3. Constant communication with personnel helps the management to remain informed about
their problems, difficulties and grievances.

4. Communication is quite essential for coordination, which is the essence of effective
management.
5. Greater, better and cheaper production are the aims of all managers. In today’s
organisations, the information passes through a variety of filters and there is always a
chance for misinterpretation. An effective system of communication can play a vital role
in avoiding this illusion.
6. Under an effective system of communication, it is quite convenient for the employees to
express their grievances, and bring all their problems to the notice of the management.
14.2 Types of Communication

14.2.1 Based on Level

Levels of communication are:
1. Intrapersonal communication: It is the language used or thought internal to the
communicator. Intrapersonal communication is the active internal involvement of the
individual in symbolic processing of messages.
2. Interpersonal communication: It is the level in which communication channels are the
medium chosen to convey the message from sender to receiver.
3. Group communication refers to the nature of communication that occurs in groups that
are between 3 and 12 individuals.

4. Public communication: It’s at the heart of our economy, society, and politics.

14.2.2 Based on Form/Medium Used

Communication can be classified on the basis of the medium employed:
1. Verbal Communication: It means communicating with words, written or spoken.
2. Non-verbal communication: It includes using of pictures, signs, gestures, and facial
expressions for exchanging information between persons.
3. Meta communication: Here the speaker’s choice of words unintentionally communicates
something more than what the actual words state.
4. Formal Communication: A formal channel of communication can be defined as a means of
communication that is formally controlled by managers or people occupying positions in
an organisation.

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