Page 264 - DCOM102_DMGT101_PRINCIPLES_AND_PRACTICES_OF_MANAGEMENT

Principles and Practices of Management

Notes 5. Informal Communication: Side by side with the formal channel of communication every
organisation has an equally effective channel of communication that is the informal channel.
6. Downward Communication: The Communication that flows from Top to Bottom is known
as downward communication.
7. Upward Communication: The Communication that flows from bottom to top, which is
from lower hierarchical level to higher level, is called Upward Communication.

8. Lateral Communication: When communication takes place between two or more persons
who are subordinates working under the same person, or those who are working on the
same level, it is called lateral or horizontal communication.
9. Diagonal Communication: Diagonal or Crosswise communication includes flow of
information among persons at different levels who have no direct reporting relationships.

14.2.3 Based on Context

Based on context, the different types of communication are:
Organisational Communication

It is communication which gives life to the organisation; so, it can be likened to the life blood of
an organisation. The communication system serves as the vehicle by which an organisation is
embedded in its environment.

Political Communication

Political communication is a field of communications that is concerned with political scenario in
a country or communication that often influences political decisions and vice versa.

Intercultural Communication

Intercultural communication refers to the communication between people from different cultures.
According to Samovar and Porter, intercultural communication occurs whenever a message is
produced by a member of one culture for consumption by a member of another culture, a
message must be understood.

Educational Communication

This type of communication relates to the field of education. It involves any type of communication
flows, levels, systems that lead to acquisition and imparting of learning.

Example: A teacher, teaching in a class or a student giving a presentation in a class etc.

Task Analyse the type of communication that you follow or have followed as a
student while communicating with your friends, seniors and principal. Is
there any difference?

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