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Unit 11: Marginal Costing and Profi t Planning




          Of the two break-even points, only the first, corresponding to output rate Q  is relevant. When a   Notes

                                                                      1

          firm begins production, management usually expects to incur losses. But it is important to know


          at what output rate the firm will go from a loss to a profit situation. In Figure 11.2 the fi rm would
          want to get to the break-even output rate Q  as soon as possible and then of course, move to the
                                             1


          profit maximising rate Q*. However, the firm would not expand production beyond Q* because
          this would result in a reduction of profi t.
          Contribution Margin

          In the short run, where many of the firms costs are fixed, businessmen are often interested in

          determining the contribution additional sales make towards fixed costs and profi ts. Contribution



          analysis provides this information. Total contribution profit is defined as the difference between
          total revenues and total variable costs, which equals price less average variable cost on a per unit
          basis. Figure 11.3 highlights the meaning of contribution profi t. Total contribution profi t, it can
          be seen, is also equal to total net profit plus total fi xed costs.

                                            Figure 11.3
                              D                            TR
                                                 Profit
                                                       Net Profit  Total Contribution
                                                                Profit (TCP)
                                       Break-even
                                 Loss  point                TC
                                                      Fixed cost
                                                           TVC
                     Revenue
                             A
                      & Cost
                                                      Variable cost


                             0              Q*              Output(Q)

          Contribution profit analysis provides a useful format for examining a variety of price and output

          decisions.

          As is clear from Figure 11.3 Total Contribution Profit (TCP) = Total Revenue (TR) – Total Variable
          Cost (TVC)

                     = Total Net Profit (TNP) + Total Fixed Cost (TFC)
          Therefore, if TNP = 0 then, TCP = TFC. This occurs at break-even point. From the above equation
          it is also clear that

                 TR = TCP + TVC
                     = (TNP + TFC) + TVC
          Total Contribution Profi t (TCP)
                    = TR – TVC

                     = Net Profit + Fixed Cost


                 Example: From the following figures, ascertain the break-even sales and also show the
          computation by means of a graph.





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