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Unit 4: Fundamental Analysis




               (c)  An increase in value added  without an increase in  capital expenditure  signifies  Notes
                    increase in labour productivity.
               (d)  A fall in the share of industry in national total implies decline of industry.

          2.   Cumulative Methods: These are based either on market surveys or statistical measurements,
               (a)  Surveys:  Surveys  are  carried  out  by  research  agencies,  consultants,  industry
                    association and the research bureau of media. These surveys generally study the
                    current facilities and demand, future demand and proposed investment, and thereby
                    the expansion  prospects vis-à-vis demand gap. Other factors  like, strengths  and
                    weaknesses of the organization, environmental forces are also brought into focus to
                    evaluate the future of the industry.
                    Surveys adopt the methodology of inquiry, through questionnaires and interviews.
                    The subjects will be either manufacturer or dealers/end users.

               (b)  Correlation and Regression analysis:  Statistical methods like correlation and regression
                    analysis can be of much help in demand measurement. The following steps have
                    general application.
                    (i)  Determine the total requirement for the type of product in question by present
                         customers in each industry classification.

                         This can be done by asking the customer or obtaining the estimate from the
                         salesmen, or by comparing with other customers of same size and class.
                    (ii)  Correlation product requirement of customer establishments with a variable
                         to  output  for  which  accurate  published  data  are  available.  Generally,
                         employment is the most useful variable.
                         The correlation can be observed by preparing a scatter diagram, as shown in
                         figure or calculating mathematically, using the formula given below:
                                                    N (xy) ( x)( y)
                         Degree of relationship (r) =   2  2   2     2
                                                [n x   ( x) ][N x  ( y) ]
                         Where, X = Number of employees
                                Y = Number product items
                                       … observation

                         The nearer the correlate n coefficient is to +1 or – 1, the closer the relationship
                         of the two variables under study.
                         The significance of the relationship can be determined using hypothesis testing
                         procedure.
                    (iii)  Apply the  relationship  to  estimate demand.  If  the  degree  of  correlation
                         between  purchases  of  a  given  product  by  present  customers  and  their
                         employment  size is considered significant,  the demand estimation can  be
                         done as follows:
                         (1)  Computing the average number of items purchased per employee and
                             applying this ratio to total employment.

                         (2)  Formulating an estimating equation through regression method.
                                        y = Na + b  x
                                      x y = a  x + b  x




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