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Anand Thakur, Lovely Professional University                      Unit 14: Strategic Evaluation and Control




                     Unit 14: Strategic Evaluation and Control                                  Notes




             CONTENTS
             Objectives

             Introduction
             14.1 Nature of Strategic Evaluation and Control

                 14.1.1 Types of General Control Systems
                 14.1.2 Basic Characteristics of Effective Evaluation and Control System

             14.2 Strategic  Control
                 14.2.1 Types of Strategic Control

                 14.2.2 Approaches to Strategic Control
             14.3 Operational Control

                 14.3.1 Setting of Standards
                 14.3.2 Measurement of Performance

                 14.3.3 Identifying Deviations
                 14.3.4 Taking Corrective Action

             14.4 Techniques of Strategic Control
             14.5 Role of Organisational Systems in Evaluation

             14.6 Summary
             14.7 Keywords

             14.8 Self Assessment
             14.9 Review Questions

             14.10 Further Readings



          Objectives

          After studying this unit, you will be able to:

               State the nature of strategic evaluation and control
               Discuss the concept of strategic control and operational control
               Explain the techniques for strategic control

               Identify the role of organisational systems in evaluation






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