Page 4 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

SYLLABUS

Objectives: Development and reinforcement of a general management point of view-the capacity to view the firm from an
overall perspective, in the context of its environment. Development of an understanding of fundamental concepts in strategic
management: the role of the general manager, the levels and components of strategy, competitive analysis, and organizational
evolution. Development of those skills and knowledge peculiar to general management and the general manager's job that
have not been covered in previous functional courses. Synthesis of the knowledge gained in previous courses and understand-
ing what part of that knowledge is useful to general managers.

DCOM506 Strategic Management
Sr. No. Description
1. Nature of Strategic Management, Dimensions, benefits and risks. The strategic management process.
2. Strategy formulation. Business vision and mission, Importance, Characteristics and components. Evaluating
mission statements.
3. The External Assessment, Porters five force analysis. Industry and competitive analysis. The Global
Environment, competitive strategies for firms in global markets.
4. The Internal Assessment: SWOT Analysis, strategy and culture. Value Chain Analysis. Resource based view of
the firm. Benchmarking.
5. Strategies in Action: The balanced scorecard, types of strategies, Integrative, Intensive, Diversification
strategies, defensive strategies, Porters Generic Strategies.
6. Strategy analysis and choice: Business level strategies. Cost leadership, Differentiation, Speed and market
focus. Multi business strategy: BCG matrix, GE Nine Cell matrix. Limitations of portfolio approaches. The
Parenting framework.
7. Strategy Implementation: Short term objectives, functional tactics. Empowering Operating personnel,
Allocation of recourses, managing resource conflict.
8. Structure and strategy: Improving effectiveness of traditional organisational structures. Creating Agile Virtual
Organisations, Modular organisation. Towards boundary less structures.
9. Leadership and culture: Strategic intent, Shaping organisational culture. Role of leader in organisational
culture.
10. Strategy evaluation: Strategy evaluation process.