Page 5 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

DMGT502 Strategic Management

Sr. No. Description

1 Nature of Strategic Management: Dimensions, benefits and risks, the strategic
management process.

Establishment of Strategic Intent: Business vision and mission, importance,

characteristics and Components, evaluating mission statement, concept of goals and
objectives.

2 The Environment Appraisal: External assessment, concept of environment, porters

five force analysis, industry and competitive analysis, environmental scanning.
3 Organizational Appraisal: the Internal Assessment: SWOT analysis, strategy and

culture, value chain analysis, organizational capability factors, Benchmarking.
4 Corporate Level Strategies: Concentration, integration, diversification, expansion

strategies, retrenchment and combination strategies, internationalization, cooperation

and restructuring.
5 Business Level Strategies: Industry structure, positioning of firm, generic strategies,

business tactics, Internationalization.

6 Strategy Analysis and Choice: Process for strategic choice, strategic analysis,
SWOT, industry analysis, corporate portfolio analysis, contingency strategies.

7 Strategic Implementation: Activating strategies, nature, barrier and model for
strategy implementation, resource allocation.

8 Structural Implementation: Types of organizational structures, organizational

design and change, structures for strategies.
Behavioural Implementation: stakeholders and strategy, stakeholder’s

management, strategic leadership, corporate culture and strategic management,
personal values and ethics, social responsibility and strategic management.

9 Functional and Operational Implementation: Functional strategies, functional

plans and policies, operational plans and policies, personnel plans and strategies.
10 Strategic Evaluation and Control: Nature of strategic evaluation and control,

strategic control, operational control, techniques for strategic control, role of
organizational systems in evaluation.