Page 6 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT
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CONTENT





                    Unit 1:   Introduction to Strategic Management                                          1
                              Ginni Nijhawan, Lovely Professional University

                    Unit 2:   Strategy Formulation and Defining Vision                                     16
                              Hitesh Jhanji, Lovely Professional University

                    Unit 3:   Defining Mission, Goals and Objectives                                       32
                               Ginni Nijhawan, Lovely Professional University


                    Unit 4:   External Assessment                                                          48
                              Hitesh Jhanji, Lovely Professional University

                    Unit 5:   Organisational Appraisal: The Internal Assessment                            76
                              Hitesh Jhanji, Lovely Professional University

                    Unit 6:   Organisational Appraisal: Internal Assessment                                91
                              Hitesh Jhanji, Lovely Professional University

                    Unit 7:   Corporate Level Strategies                                                  111
                              Hitesh Jhanji, Lovely Professional University

                    Unit 8;   Business Level Strategies                                                   139
                               Pavitar Parkash Singh, Lovely Professional University

                    Unit 9:   Strategic Analysis and Choice                                               157
                               Pavitar Parkash Singh, Lovely Professional University

                    Unit 10:  Strategy Implementation                                                     182
                              Pavitar Parkash Singh, Lovely Professional Universityy

                    Unit 11:  Structural Implementation                                                   199
                               Pavitar Parkash Singh, Lovely Professional University

                    Unit 12:  Behavioural Implementation                                                  217
                              Anand Thakur, Lovely Professional University

                    Unit 13:   Functional and Operational Implementation                                  236
                               Anand Thakur, Lovely Professional University

                    Unit 14:  Strategic Evaluation and Control                                            251
                              Anand Thakur, Lovely Professional University
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