Page 331 - DMGT106_MANAGING_HUMAN_ELEMENTS_AT_WORK

Unit 14: Quality of Work Life

Notes

Sri Ram Pharmacy

.U. Nayak is the Managing Director of Sri Ram Pharmacy, a medium-sized
pharmaceutical firm in Mangalore. He holds an MS degree in Pharmacy. He has
Kbeen managing the company since its inception in 1980. For more than two
decades, the company has been doing reasonable well.
Recently, Mr Nayak noticed that the workers were not working to their full potential.
They would spend their days with unnecessary and unproductive activities and work
only for the sake of wages. Since the last one year, the situation had become quite
alarming as the organization had begun to crumble under the weight of uneconomical
effort. The situation demanded prompt remedial measures to check the detrimental trend.
Mr Nayak understands that the only way to progress and prosperity is to motivate
workers to peak performance through various incentive plans.
Mr Nayak asked the HR Manager what was the problem with the workers. “We pay the
highest in the industry. Our working conditions are excellent. Our fringe benefits are the
best in the industry. Still the workers are not motivated. Find out what the workers really
want. Unless productivity increases we are doomed”.
The HR Manager made a detailed investigation and concluded that the wages, fringe
benefits and working conditions were not enough. Besides this there were other important
factors. “I have found out from the workers that work and efficiency go unnoticed and
unrewarded in the company. The promotions and benefit plans are tied to the length of
service. Even unproductive workers enjoy all the benefits in the organization, which in
fact, according to the workers, should go only to those who work hard. As a result more
and more workers are joining the bandwagon of non-performers. This has become quite
alarming as workers refuse to perform”.
Questions:

1. Explain the motivational problem in this case by relating it to Herzberg’s theory.
2. Analyse the problem in depth and find a solution.

Self Assessment

Multiple choice questions:
5. ................................... is high when there is improved employee contribution, lower
labour turnover and absenteeism.

(a) Morale (b) external sources
(c) Internal sources (d) None of these.
6. ................................... is defined as the reaction of disturbing factors in the environment
of the plant and the result of those reactions.
(a) Work Stress (b) Business Stress
(c) Stress (d) None of these.
7. According to ................................... “job satisfaction is the combination of psychological,
physiological and environmental circumstances that cause a person truthful to
organization.”
(a) Dale Yoder (b) R.P Billimoria
(c) Ivancevich and Glucck (d) Hoppock

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