Page 200 - DCAP109_GRAPHIC_TOOLS

Unit 8: Tools Working with CorelDraw

something completely different than what you intended. Visuals are key to success. By Notes
using CorelDRAW Graphics Suite X3 to provide a complete layout, we can easily convey
our intentions and iron out the details within minutes. When presenting a proposal that
provides a realistic picture of the room complete with props, decor and lighting effects, it
takes a massive burden off the client. They know we’re really interested – and most
importantly highly capable.”
To ensure that the customer has a clear idea of the team’s vision during the planning and
proposal process, an Original Occasion often uses both applications in the suite, CorelDRAW
and Corel PHOTO-PAINT , together to create realistic illustrations for a client’s
consideration. Starting with a photo of the room or venue, the designer uses Corel PHOTO-
PAINT to optimize the photo, improving details like its color, brightness and size. The
improved image is then imported into CorelDRAW where vector graphics of the planned
elements like chairs, tables, and props are added. The end result? An Original Occasion is
able to provide the customer with an accurate image of the final look and feel of the event,
ensuring that everyone can visualize the proposed end result right from the start”

An event plan is an intangible product. Using CorelDRAW in the proposal process has
tripled our closing percentage!
David says that the realistic portrayal of space continues to differentiate his company
from the competition. When competing in this multi-million dollar business, clients want
to be impressed. An event plan is an intangible product. Using CorelDRAW in the proposal
process has tripled our closing percentage! Some event planners use industry-specific
event planning software or CAD products for layout and design. However, these tools
don’t give the same level of detail. We are really able to personalize our plans using
CorelDRAW, down to the very last detail. I’d recommend CorelDRAW Graphics Suite to
anyone with an interest in realistic design!
In addition to creating powerful proposals, the team at An Original Occasion can create
graphics to be used throughout planning and coordination. “We are completely dependent
on CorelDRAW to execute an event. Whether rendering props and decor or creating a
schematic with the layout of the event on a grid to scale, we use the software at every step
along the way. It makes project execution wildly simple.”
CorelDRAW Graphics Suite X3 also helps An Original Occasion be flexible when working
on projects that may be planned in rural areas or in a location far from LA—saving the
company significant time and money. The company’s graphically rich plans are so detailed
and complete that the event planner can confidently hand off the “on location” work to
local staff to execute. “With our very detailed schematics, everything is outlined for the
local staff, with no need for the planner to ever visit the site, saving many travel hours.
This increases my capacity to build and manage the business.”

“When I teamed up with Cindy seven years ago,” David says, “she told me we simply
must use CorelDRAW for event preparation. Now, we wouldn’t turn back. CorelDRAW is
an essential part of our business.” CorelDRAW Graphics Suite X3 has become such an
integral part of An Original Occasion that each new recruit must learn the program to join
the company. “In order to transform a room in keeping with a client’s theme, our employees
must use CorelDRAW to show every little detail and present a plan that will make a
lasting impression.” He says that CorelDRAW Graphics SuiteX3 has the added benefit of
being easy to use, so new staff are able to get up to speed quickly. By offering ease of use
and powerful graphics capabilities, CorelDRAW Graphics Suite X3 has helped an Original
Occasion grow its business by delivering some of the most well-respected events in the
industry.
Contd...

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