Page 270 - DCAP109_GRAPHIC_TOOLS

Unit 11: Dreamweaver

Notes

Case Study Business Solutions

arketing holds a key role in promoting a product or service. With strategic
planning & mass advertisement campaigns we can sell products even if the
Mquality is low. Today there are many ways to market a product/service. One of
the best, cost-effective & targeted advertisement platform is SMS Marketing as mobile has
become an inevitable accessory in our life. Promotional SMS will be delivered right to the
customers’ mobile phones and they can use the information at any time they wish as the
message will be usually saved in the phone.

SMS Marketing is useful for all types of businesses especially in targeting the local
customers. With the help of Bulk SMS Campaigns you can increase your sale by 200% in
just a couple of days during the festivals or promotions.
SMS Marketing service is good for promotions as well as communication with your
customers and convey your brand message or to develop strong brand awareness among
the mass.
Promotional SMS

Suppose if Mr. Rohit is planning to buy a pair of shoes, normally he goes to the market,
search any retailer and buy a pair of shoes. But if Mr. Rohit received a promotional SMS
from your Shop saying “Flat 10% Discount for all Shoes Items” then he would have
definitely come to your shop. This is how Promotional SMS works.
Festival Greeting SMS
Suppose if Mrs. Rani bought some garments from your shop a couple of months ago, and
you have collected her mobile number then. You are sending a greeting SMS the right
time on the eve of a festival season, when people are willing for shopping. Here your
greeting SMS will definitely bring Mrs. Rani and family to your shop again.
Building Customer Database

Building your customer database is very important for a long term and memorable business
relationship. We have sophisticated tools to build and organize your customer database
without comprising on the security measurements. SMS Campaigns works differently for
different category of business; we have short listed few category of business below:
z Retail Outlets
z Educational Institutions

z Educational Consultancies
z Banking & Financial Sector
z Travel & Tourism

z Clubs & Societies
z Real Estate
z Media & Entertainment Sector
z Automobile Industry
Contd...

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