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Simulation and Modelling



                      Notes         And a simulation model which generates a macro structure which resembles real-world macro
                                    structures from simulated micro structures which resemble micro structures observable in the
                                    real world might be accepted as a provisional explanation of real-world macro structures.
                                    In a second step we might apply simulation to proceed to a second stage of qualitative prediction,
                                    where we are not interested in the general behaviour of a certain class of target systems, but in
                                    the future behavior of a particular instance of this class of target systems — say, the future market
                                    shares of a number of competing products in a market, trying to answer the question whether
                                    most trademarks will survive with reasonable market  shares or  whether most of them will
                                    survive only in small niches whereas  one product  will gain an overwhelming share of the
                                    whole market; this would still be a qualitative answer: we might not be interested in which
                                    trademark  will be the winner, and we might not be interested in how many per cent of the
                                    market it will win (this would be only the third use of simulation, namely to predict quantitatively
                                    and numerically, as in microanalytical simulation and, perhaps, also in the simulation of climatic
                                    changes where we would not be content with the outcome that mean temperatures will rise but
                                    wanted to know when, where and how  fast this process would  have effects on nature  and
                                    society). Or, to return to the example of the lake, its eutrophication and the countermeasures
                                    taken by its neighbours, we would
                                    1.   First apply simulation to the very general question whether an artificial society “living”
                                         around an artificial lake which functions much like an empirical lake could ever learn to
                                         avoid eutrophication (something like a tragedy-of-the-commons simulation),

                                    2.   Then apply simulation to an empirical setting (describing and modelling an existing lake
                                         and its surroundings) to find out whether in this specific setting the existing lake can be
                                         rescued, and
                                    3.   Eventually to apply simulation to the question which political measures have to be taken
                                         to make the lake neighbours organise their economy in away that the best possible use is
                                         made of the lake — and obviously this would be a discursive model in which stakeholders
                                         should be involved to negotiate and find out what “best possible use” actually means for
                                         them.




                                       Notes    Note that to involve stakeholders in the development of a simulation model like
                                       this it will be necessary to validate the model— otherwise stakeholders would not believe
                                       it was worthwhile to work with the simulation model.

                                    12.2.3 Types of Validity

                                    With Zeigler we should distinguish between three types of validity:
                                    1.   Replicative Validity:  The model matches data  already  acquired  from  the real  system
                                         (retrodiction).
                                    2.   Predictive Validity: The model matches data before data are acquired from the real system.
                                    3.   Structural Validity: The model “not only reproduces the observed real system behaviour,
                                         but truly reflects the way in which the real system operates to produce this behaviour.”
                                         (Zeigler 1985: 5).

                                    Zeigler here addresses three different  stages of model validation (and development). Social
                                    science simulation does not seem to have followed this path in all cases:
                                    Since often data are very poor in the social sciences, early models, too, tried to be structurally
                                    valid and did not bother much about replicative or predictive validity.


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