Page 72 - DCAP609_CLOUD_COMPUTING

Unit 5: Cloud Computing for the Community

With Web-based event management applications, the cloud hosts everything you need to schedule Notes
and market your events. These applications provide event planners with a complete solution to
increase event attendance and decrease event costs. By automating the event management
processes, Web-based event management applications enable you to focus your time on strategic
decisions rather than repetitive, time consuming tasks. For example, create an online event
calendar to inform attendees about all present and future events. Web-based event registration
and payment tool such as Eventzilla which is an online event registration and ticketing software
for anyone hosting an event, conference, seminar, fund-raising event or training workshop
helps you to manage various tasks involved with registrations to and event and making payments
online. Various event organizers around the world use Eventzilla to accept registrations and
payments online and offline, promote events on Facebook and Twitter and manage attendee
communications and cancellations. Such Web-based event management applications help you
get more attendees for your events and they are Simple to use and affordable. They allow you to
promote and sell tickets through your blog and Facebook.

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Caution With such applications there are no security and reliability issues.
You can use such applications via notebook PC with Internet connection. Most of these
applications also offer task and budget management functions.

Popular applications capable of handling every last detail over the Web include Cvent
(www.cvent.com) and RegOnline (www.regonline.com).
RegOnline is made for those managing large events or conferences. It has the ability to set
registration limits for each session within a multi-track event, to allow one person to pay for
someone else’s registration. It also allows attendees to learn about the event and provides good
discounts to them. RegOnline charges a fixed price and is not free of cost.
Cvent is a more sophisticated online event-management tool which includes event-registration
function along with support for various day to day events. Cvent typically has a setup fee to get
started.
Unlike some other Web-based applications, these are not free which assures quality and reliability.

Notes Google entered the enterprise cloud marketplace late when they launched Google
Apps Premier Edition in early 2007.

5.4.3 Collaborating on Event Marketing

Most event management applications deal with basic event marketing. Event marketing can be
defined as a Promotional strategy that links a company to a special event be it sponsorships of
a sports competition, or festival, etc. to support corporate objectives. It can also be understood as
the activity of designing or developing a themed activity, occasion, or exhibit such as a music
festival, fair, or concert to promote a product, cause or an organization. It is also called event
creation.
When you want to promote your community related events, you want to switch to the more
innovative forms of marketing. For example, there is an event that you want to announce. You
plan to create a brochure, a leaflet or a pamphlet to announce this event. However your seniors
and colleagues want to look at your work before these brochures get distributed. In pre-cloud
computing days showing your piece to everybody would have been a tedious and time consuming

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