Page 163 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS

E-Commerce and E-Business

4. The customers must be provided with a secure mode of payment over the Internet.
5. The organization must employ skilled professionals for developing its Web site.
The process of building a Web site must consider certain aspects such as:

1. A finite set of business objectives for developing a site.
2. A clear and well-defined project plan with checkpoints and milestones.
3. Appropriate budget plans.
The process of building Web site consists of a sequence of methods that are deployed in the
development process.

Figure 13.1 depicts the process for building a Web site.

Figure 13.1: Process for Building a Web site

Source: Jeffery H. Rayport, Introduction to E-Commerce, Tata McGraw-Hill Publication, 2003
The initial step in the process of building a Web site deals with framing strategies. The strategies are the
foundation for building an e-commerce Web site. It binds the team members and process into certain
rules through which the organization executes the process effectively. The next step deals with analysis
of the user experience. This step is necessary as it enables the development team to understand the
requirements of the users. The information gathered in the first two phases is carried into the next step
which is called architecture design. This phase mainly deals with designing the blueprint for the Web
site. It includes translation of raw data into functionality and screen representations. The next phase is
the implementation phase which deals with building the actual Web site. It includes template
designing, backend coding, content writing, and integrating security network for the Web site, and so
on. The Web site is then tested repeatedly until it is considered acceptable. Once the Web site is in the
acceptable form, it is launched.
The site design must combine multimedia features, functions, and content. The team developing the site
must be given sufficient time and place for performing the given task. Adequate time and space
enhances the output of the Web site development, which in turn will be in a useful format for the end

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