Page 158 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS

Unit 12: Management of Change

Did you know? According to I-Cube 2009-2010, a survey conducted jointly by IMRB International and
Internet and Mobile Association of India (IAMAI), India had Rs 5.2 crore active
Internet users and Rs 7.1 crore claimed Internet users in 2009.
Revenue streams will gradually be more aligned with the growing global model, as anticipated.

A major part of the revenues will come from transactions, while a smaller amount
would be realized from advertising.

It is expected that by the end of the current fiscal year, the revenues of the Internet B2C businesses
would come from online transactions rather than advertisements. The advertisement revenues would
amount to about 8% of the total amount spent on advertisements by the companies. Analysts also
believe that at present, one out of every four non-resident Indians make some form of purchase from
India through the Web sites.

Analyze the importance of private ISPs in the economy of India.

12.4 Summary

• Change management is a structured approach of shifting individuals, teams, and organizations
from an existing state to a desired future state.
• The main target of change management is to assess and plan the change process to make sure that,
if a change is made, it is completed in the most proficient way possible.
• Each organization develops its own nature and model of change management, often by selecting a
model and modifying it as they go along in developing their own planning process.

• Change management faces various challenges. Some challenges are internal whereas, some are
external.
• Governments face a growing complexity in Public Administration and need more specialized staff
to manage and solve new problems. The Government is responsible for the change management
in Public Administration.
• Developments in telecommunications and computer technologies in latest years have made
computer networks a vital part of the economic infrastructure.
• A successful e-commerce transaction needs both the payment and delivery services to be
competent.
• Electronic Data Interchange (EDI) has changed the way enterprises conduct business across the
globe.
• The EDI standards are developed under the guidance of United Nations/Electronic Data
Interchange For Administration, Commerce and Transport (UN/EDIFACT).
• The expansion of the Internet and the granting of licenses to private ISP have put the Indian
market in a new advanced phase.
• The Internet has seen a steady evolution from being a source of instant communication in the early
1990s to a wealthy source of information and education.

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