Page 16 - DCAP512_WAP_AND_WML

WAP & WML

Notes 12. WAP is not actually a ………………… at all, in the sense that HTTP and IP are protocols.
13. WAP defines a communications protocol as well as an ………………… environment.
14. Wireless Application Protocol (WAP) is an enabling technology based on the
………………… client server architecture model.
15. As a ………………… technology, the Internet has proved highly successful in reaching the
homes of millions worldwide.



Caselet Gartner sees Global Mobile Payment Volume to
Touch $86 b in 2011

W orldwide mobile payment volume is expected to nearly double to $86.1 billion
in 2011 from $48.9 billion in 2010, says market research firm Gartner.

The number of mobile payment users worldwide will surpass 141.1 million in 2011 against
102.1 million in 2010, it said.
Gartner analysts, however, forecast a slower-than-expected growth for mobile payment
market in spite of strong growth projections.
“While developing markets have favourable conditions for mobile payments, such as
high penetration of mobile devices and low banking penetration, this is no guarantee of
success, unless service providers adapt their strategies to local market requirements,” the
Gartner research director, Mr Sandy Shen, said in a statement today.

Mr Shen added that in developed markets, companies are trumpeting the prospects of
Near Field Communication (NFC) without realising the complexity of the service model.
“We believe mass market adoption of NFC payments is at least four years away,” he said.

Gartner identified effort to change user behaviour as one of the biggest challenges in
mobile payment business.
The firm found that SMS and Unstructured Supplementary Service Data (USSD) are likely
to remain the dominant access technologies in developing markets due to the constraints
of mobile phones.

USSD is used by telecom operators to send alert to mobile phone users at the end of each
calls or SMS.
The research found that Wireless Application Protocol (WAP) will remain the preferred
mobile access technology in developed markets, where the mobile Internet is commonly
available and activated on the phone.

Money transfers and prepaid top-ups will drive transaction volumes in developing markets,
the report said.
“We predict that in 2011, merchandise purchases will account for 90 per cent and 77 per
cent of all transactions in North America and Western Europe, respectively,” Mr Shen
said.

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