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WAP & WML




                    Notes            contribute “not more than” one per cent of the total business of e-commerce sites. For the
                                     share to pick up, the availability of payment option or the integration of m-commerce is
                                     required in these applications.
                                     Current mobile applications developed by these e-commerce sites generally have a search
                                     option for users and advertise options for merchants.

                                     Admitting the  importance of  such integration,  Mr Sachin Singhal, Head, e-commerce,
                                     Naaptol, adds: “A mobile app is more user-friendly than having a WAP site. However,
                                     integrating the payment window with it makes the application complete.”
                                     According to Mr Sandeep  Komarvelley, Head, Marketing and  Alliances, Snapdeal, a
                                     payment gate option would make mobile apps “more meaningful” in providing end to
                                     end solution for users.
                                     While Naaptol is developing a payment gateway that will allow users to use their credit
                                     cards to buy products, it also plans to set up a new server to cater to mobile app user
                                     requirements of faster browsing.
                                     Snapdeal too is exploring options of integrating a payment gate along with its applications,
                                     Mr Komarvelley said.

                                   2.5 Summary

                                      A Micro Browser is a small piece of software that makes minimal demands on hardware,
                                       memory and CPU. It can display information written in a restricted mark-up language
                                       called WML.

                                      Most WAP-enabled devices use the recently renamed Openwave Mobile Browser developed
                                       by Openwave.
                                      MME stands for Microsoft Mobile Explorer which is a dual-mode browser, supporting
                                       both WML and HTML content.
                                      WML stands for Wireless Markup Language which is a mark-up language inherited from
                                       HTML, but WML is based on XML, so it is much stricter than HTML.

                                      WML is used to create pages that can be displayed in a WAP browser. Pages in WML are
                                       called DECKS. Decks are constructed as a set of CARDS.

                                      The HTTP interface serves to retrieve WAP content from the Internet requested by the
                                       mobile device. WAP content is converted into a  compact binary form for transmission
                                       over the air. The WAP micro browser software within the mobile device interprets the
                                       byte code and displays the interactive WAP content.
                                      While designing  WAP applications there are various issues involved. Important  ones
                                       included are device dependency  in which designing WAP applications are  extremely
                                       device dependent,  e.g. different  display sizes and availability  of softkeys,  simplicity,
                                       context of use and information access.
                                      Therefore a simple and  well-structured design  is the best strategy for minimizing  the
                                       problem of supporting different browsers as well as phones and other WAP devices.
                                      The user interface should be as simple as possible, but not simpler. Unnecessary information
                                       and functionality should be removed.

                                      When  using a  mobile device,  the users  will  probably  experience  a  larger number  of
                                       interfering factors, which will distract their attention so the design should be user centered





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