Page 111 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes Other valuable information to this study was collected through unstructured conversations
with other employees of the firms and through direct observation during the sport facility
visits. Secondary data was acquired through web sites of Turkish Basketball Federation,
publications of local media, newspapers, newsletter, and specialized journals. According
to Dubé and Paré (2003) using multi investigators is another form of triangulation. Barratt,
Choi and Li (2010) suggested that the use of multiple investigators leads to a better ability
to handle the richness of the contextual data and more confidence in research findings.
This case study was applied by three investigators. This approach can be evaluated as sign
of reliability.
Findings and Results
Planning Before the Event

While planning the All Star 2011 Event, a professional team has decided what to do in only
1-2 hours. Planning for popular and mega events like Universiade 2011 Erzurum 1-2 years
work is being conducted. Any problem was arisen while the planning process of the
event. In addition to the staff of the organization company, a lot of people were assigned
by the TBF and also taken part voluntarily. Painters and computer programmers have
contributed while designs were being done.
Determining Objectives

When assessing the objectives of the All Star 2011 from TBF's perspective, TBF organized
the event for the target mass to endear basketball sport to people. For this purpose, TBF
created a slogan "Our burden is Basketball, our route is Eskisehir".
Eskisehir Anadolu University's objective, the house owner of the event, was to open the
facility with such a glorious event. The target audience was university students, families
living in the city, audiences like watching basketball aged five years or more. The number
of the people planned to watch the show with a capacity of 5.500 seats of the hall.

Facility Decision
When deciding the venue of the organization some important spots come forward.
Determining a facility for reputation of the event, worthy of the subject and the purpose of
the event is important for the success of the event. After TBF's decision, All Star 2011 is
going to be held in Eskisehir, the important issues are listed as follows:

Suitable to the standards of the TBF
Equipments inputs and outputs to be easy
An environment that emergency health care units can easily reach

Venue and the rooms to be used relevant
Transportation
On Saturday, January 15 at 9.15 am the basketball train moved from Istanbul to Eskisehir
with 150 people including former and All Star 2011 players, representatives of the clubs
and managers of Turkish Basketball Federation. Team members from Ankara moved to
Eskisehir at 12.00 with a high-speed train. All the team ate lunch together with Anadolu
University team at a famous restaurant called Stone Building and at the same evening a
Women All Star Cocktail was held at Anemon Hotel. On the event day all the teams
transported from the hotel to the venue with special vehicles. After the event, people
transported to Istanbul by plane, to Ankara by high-speed train at 18.00 pm.

Contd....

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