Page 112 - DMGT304_EVENT_MANAGEMENT

Unit 4: Marketing and Promotion of the Event

Notes
Budgeting
The costs and expenses arisen while regulating the All Star 2011 budget are provided by
Turkish Basketball Federation. As being an event for social purposes ticket prices were
determined low. Biletix had the largest share of ticket sales. Tickets could be obtained
from online, from the stands at the entrances of the shopping malls and event venue. In
addition, a portion of the tickets sent to special guests personally.
Event Staff as Volunteers as Human Resources

The realization of the All Star 2011 event successfully, there is a need for
adequate,competent and well-qualified human resources to achieve the goals of the event.
In this sense, the staff employed in the All Star Event consisted of Turkish Basketball
Federation. Anadolu University personnel and organization company's staff. These people
had responsibilities from the beginning to the end of the event. Also, during the staging
of the event the personnel in charge were assigned to serve the participants and the
audience. In the All Star 2011 event, a total of 38 employees were assigned including 13
employees in organization, 15 for stage setup and enter-exit controlling, 6 people in
branding, 4 people in promotional and advertising business. The personnel were trained
people and were selected according to the job requirements. Volunteers were 33 people
and students from Anadolu University School of Physical Education. The students were
assigned to meet the needs of the audiences and provide the necessary assistance in the
hall during the event. In addition, to meet the VIP audience, from Civil Aviation and
Cabin Services Program students were assigned. One week training was given to the
volunteers for the event.
Marketing and PR
To promote the All Star 2011 event, various activities were organized in the city centre, in
shopping malls and in university campus. Also, in shopping malls 3 point shootout contests
were done. Brochures and leaflets were distributed in areas of heavy pedestrian traffic. In
addition outdoor advertisements were done.
Some of the All Stars were determined by online voting by public people from the official
web site of Turkish Basketball Federation www.tbl.org.tr. By carrying out e-mail based
subscription system of voting basketball fans also achieved the chance to win various
gifts. In public voting; the 100 th voter had won 2 tickets for 2 TKBL organizations, 2100th
voter had won a DVD player, 4100th voter had won 2 days accommodation in Eskisehir
and also had chance to sit on the bench with the players. In addition, it was announced
some surprise awards would be distributed to the lucky spectators by drawing during the
event.
Wide coverage to reports on the subject were given in the local and national press, on web
pages and official web site of the Basketball team's within the scope of public relations.
Also, specifically designed train that took the team from Istanbul to Eskisehir moved after
a press statement.
Risk Management

To reduce the risks that may occur during staging of the event ambulances and medical
teams were ready before the start of the event. In addition, to ensure the security of the
event professional security staffs were assigned.
The Preparations for Staging the Event
Under the scope of the program to be held during the event, opening speech, Face Team
show, dance shows, talent contests, All Star Basketball game, award ceremonies and concert
Contd....

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