Page 17 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 1.5 Size of Events

1.5.1 Stretching the Limits of the Event

Whenever research is either inductive or deductive in form and often proceeds in a linear
fashion, the design phase is web-like and often kaleidoscopic. Just as the Internet provides you
with literally millions of resources for event design, your own mental process must mirror this
technology. During the design process the professional event manager considers every possibility
and challenges every assumption determined during the research phase. This pushing of the
research envelope is essential if you are to produce innovative, highly creative, unique special
events that will exceed the expectations of guests.
If you are to steadily increase the value of your work as an event researcher, designer, planner,
coordinator, and evaluator, you must strive continually to collect the best information and
resources to produce a solid plan that satisfies the needs, wants, desires, and ultimately,
expectations of event guests.

1.5.2 How to Determine the Size of Your Event?

After deciding to host a live event to build your business. Now you must decide on the size of
your event:
Will it be large or small?
Should you have several small events throughout the year, or one large event?
The scale of your seminar will depend on several factors. What type of event are you
planning?
For more hands-on workshops, there may be a higher cost per person and therefore you
may need to have less people at a single event.

In order to create a more intimate learning environment, you will need to have a smaller
scale event. If the topic of your event lends itself to a larger crowd, then by all means fill
as many seats as possible. The more eyes and ears in that room, the more exposure and the
more profits your event will generate.
However, consider the purpose of your event. If one goal of your event is to get to know
your clients on a more personal level then having a smaller group may be the best option.
It will allow you to spend individual time with more people.

You do not want to have such a large event that your clients do not get that personal
experience they expect.
Some promoters choose to hold several small events throughout the year along with one
or two larger events.

The large events cover broad, more widespread topics that apply to most everyone
while the smaller events will be designated for more niche-specific topics and hands-on
training.
If you are just starting out with events, try to have a couple events in a year.
You will come to find out what works best for you and your business.
Hiring a skilled event coordinator who specializes in information marketing will make
your experience much easier.

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