Page 18 - DMGT304_EVENT_MANAGEMENT

Unit 1: An Introduction to Event Management

Notes

Caselet How to Determine the Size of Your Event?

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1.6 Types of Events

Events can be classified into four broad categories based on their purpose and objective:
1. Leisure events e.g. leisure sport, music, recreation.
2. Cultural events e.g. ceremonial, religious, art, heritage, and folklore.
3. Personal events e.g. weddings, birthdays, anniversaries.
4. Organizational events e.g. commercial, political, charitable, sales, product launch, expo.

Broadly speaking following are the categories of events:
1. Corporate event is another field which includes in-house events as well as larger ones for
promotion of products or services. Such fields become meeting point of corporate people
of same field.
2. Trade fairs are a great opportunity to present your latest products to customers and
business partners.

3. Trade shows are exhibitions where companies can present and demonstrate their latest
products. A professional presentation is crucial.
4. Meetings are common business events in large companies, perfect to discuss operational
and financial strategies.
5. Seminars are educational events for the training of managers and employees. Most
seminars are not comparable with boring lectures. Interactivity is core.
6. Conferences are popular and important business events. Everything about the event
management of academic, medical and business conferences.
7. Grand events include prospects like weather, security, celebrities and companies etc.
Generally big budgets are involved in them.
8. Small events like little shows for children, small office parties need to need the purpose
and target audience.
9. Sporting events: There are these sports events which may be at inter school level or intra
school level or in colleges or even at state levels. Sports events are not one day events, it
needs extensive planning right from the day it starts till the finale. On a larger level,
national and international sports events are planned by a bug group of event mangers
working together.

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