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Unit 1: An Introduction to Event Management
When setting dates, times and the format of your event, consider the following issues: What day Notes
of the week, time of day or time of year to hold your event to ensure maximum appeal to your
target audience.
Speakers
Be sure to confirm the following details in writing with the speaker:
Event date/s, times and venue (and whether parking is available on-site)
Style
type and duration of presentation Speaker/s special requirements (e.g. audio/visual, dietary)
Details of payments if appropriate
Specify in what form payment will be made and when, particularly for interstate and
overseas visitors
Details of anticipated audience
Other participants in the event including chairpersons and VIPs likely to be in attendance
A complete guest list, including VIPs if appropriate and a running order for the event
Any other activities in which the person might like to participate while visiting and/or
functions to which they are invited
Ensure that speakers are formally introduced at the event.
An appropriate staff member (the host/MC) should introduce the speaker
Request adequate background information from the speaker at least two weeks prior to
the event in order to adequately introduce the speaker
IT Services
Consider any special audio or visual requirements for the event, such as microphones and
PowerPoint. You may also wish to audio or video tape the proceedings (with permission of the
speaker/s). Never assume that the venue has the equipment required, always check. Also,
conduct a mock run through of all technical equipment for the event beforehand to ensure that
all will run smoothly.
Self Assessment
Fill in the blanks:
6. The ................................ is all about applying project management to the creation and
development of festivals, events and conferences.
7. ................................ is important for two major reasons. First, it is the right thing to do.
When allocating scarce resources for an event, remember that no resource is as scarce as
the environment in which we live, work, and play. Second, clients are increasingly
requesting that every event meet or exceed certain environmental standards.
8. Major corporations have been criticized by their customers for not demonstrating enough
................................ to the environment.
9. The ................................ phase provides inspiration, it also expands and tests the limits of research.
10. An invitation is an ................................ to the consumer or guest to participate in your event.
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