Page 11 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes The basic evaluation process in events involves three steps viz.,
establishing tangible objectives
incorporating sensitivity in evaluation; measuring the performance before, during and
after the event a lastly correcting deviations from plans.

1.3.2 Sustainable-event Management

Environmental sensitivity is important for two major reasons. First, it is the right thing to do.
When allocating scarce resources for an event, remember that no resource is as scarce as the
environment in which we live, work, and play. Second, clients are increasingly requesting that
every event meet or exceed certain environmental standards. Major corporations have been
criticized by their customers for not demonstrating enough sensitivity to the environment.
Therefore, when these corporations retain you to manage an event, they want you to reflect
their renewed commitment to environmental concerns.
The best way to accomplish this is to clearly define the organization’s environmental policy and
then incorporate these policies into your event environment design and operations. Event
sponsors who practice recycling in all likelihood will want recycling bins at an event they
sponsor. Event sponsors who do not use foam products for disposable serving utensils will not
want you to specify these items in your catering orders. Meet with the key environmental policy
person for the organization sponsoring your event and determine with his or her help how to
incorporate such policies within the event environment.

Notes Why not create your own policies? To ensure that events enjoy sustainable growth,
it is important for you to establish your own environmental policies that will demonstrate
to prospective event sponsors your knowledge and sensitivity regarding these issues.
These policies need not be repressive. However, they must be consistent. Do not alter
your policies merely to satisfy the budget considerations for the event. Instead, seek
creative solutions such as finding a sponsor for the recycling station to make certain that
your environmental ideals are well protected at every event.

Recycle your Success

In the exposition event field a growing trend is the recycling to local schools of leftover materials
such as paper, pens, pencils, and other reusable supplies. Usually, these items end up in the
dumpster when only a few blocks from the venue there may be a school with children who
cannot afford these basic supplies. You may wish to incorporate this program in your agreements
to inform your sponsor of your policy of recycling your success to help others. Many event
sponsors recycle leftover food products to local homeless shelters or food distribution agencies.
This assures your guests that you are committed to sharing the success of your banquet with
those less fortunate. Some venues require the recipients to sign a hold-harmless form; however,
regardless of the legal technicality, this opportunity to feed others should be seized for every
event.
Still another way to recycle your success is to build into your event a project to benefit a local
organization. Some event organizers provide a day before or after the event to clean up a local
playground, paint a school, or perform some other community service using the skills of the
attendees at the event. To arrange this activity, contact the volunteer center in the local
community. The office of the mayor is a good place to start to locate the local volunteer

6 LOVELY PROFESSIONAL UNIVERSITY