Page 9 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes Loudspeaker announcements during the event
Giveaways of merchandising or free food and drink
Raffles and fundraising

Interviewing Event Staff
The provision of training to event staff (and volunteers) is a critical element in risk management.
It is a dangerous situation to presume that procedures have been read and that people will know
what to do in an emergency. Ultimately the buck stops with the Event Manager and therefore it
is a reasonable use of the Event Manager’s time to have meetings with Event Staff, either
individually or in groups, to determine their knowledge of procedure.
Event management is the planning and management of an event, project or activity. It is important
when staging an event to be clear about WHY the event is being held:

To inform and educate the community about a cause;
To obtain media coverage for an activity;
To raise funds; and

To celebrate a community’s strength and cohesiveness.
Organizers should also clarify WHO the event is for. Most events will cater for a variety of
interest groups:
1. The local community;

2. Members;
3. Sponsors;
4. Media; and
5. Potential members.

Regardless of the nature of the event, your target audience or the event’s objectives, some key
steps should be followed to help ensure a successful event.
Today, there a number of people, who have entered the field because they realize the potential
of the market where demand and supply is concerned. In fact, the most profitable aspect of this
field is the need for creativity. And that is how and where one earns.

Event management generally means conceptualizing, meticulous planning, organizing and
finally executing an event. It is a set plan involving networking of a multimedia package,
thereby achieving the client’s objectives and justifying their needs for associating with events.

Self Assessment

Fill in the blanks:
1. ................................ is concerning organization and execution, and that is precisely where
the money lies.

2. ................................ can refer to a phenomenon, any observable occurrence, or an
extraordinary occurrence.
3. The term management of events therefore carries a totally ................................ connotation
when used in the context of events.

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