Page 8 - DMGT304_EVENT_MANAGEMENT

Unit 1: An Introduction to Event Management

is information, whereas that of the second is entertainment. Although of any events the main Notes
purpose is making a profit, for many it is not. This festival is an example of an event with a
community purpose.

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Caution Staging an event should be clear and articulate up front .
There may be a number of reasons for conducting an event such as:

1. To inform and educate the community about a cause
2. To obtain media coverage for an activity or organisation
3. To raise funds

4. To celebrate a community’s strength and cohesiveness
5. An awards or presentation ceremony

1.2 Event Management

Management of events has traditionally been alluded to as a post marketing activity and assigned
the classic production responsibility as in any manufacturing firm. The term management of
events therefore carries a totally different connotation when used in the context of events.
Management theory would suggest that marketing is also a part of management. Management
of an event encompasses all activities involved in planning, organizing, staffing, leading and
evaluation of an event.

Did u know? All operational task for an event such as the ground work, viz., venue selection
and stage design, arranging the infrastructural facilities required, liaison with artists/
performers and networking with other activities such as advertising, PR, ticket sales, etc.,
fall under the purview of event management.

1.2.1 Event Management Procedures

Event managers must ensure that event management procedures cover a full range of emergencies
including major injury or illness of players or spectators, fire, bomb threat, crowd disturbances
and climatic conditions such as lightning, torrential rain, flooding, etc.
Event manage procedures should also assist event personnel to effectively do their job. Although
the most important procedures will be about safety, there should be other procedures that
lessen risks to the event profitability and the organisation’s reputation. These procedures might
include:
Cash management

Food serving and hygiene
Waste collection
Marshaling of competitors
Restriction of access to certain areas

Arrival and greeting of visiting dignitaries

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