Page 5 - DMGT304_EVENT_MANAGEMENT

CONTENT

Unit 1: An Introduction to Event Management 1
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Unit 2: Concept and Design of Events 40
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Unit 3: Event Feasibility and Legal Compliance 61
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Unit 4: Marketing and Promotion of the Event 75
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Unit 5: Financial Management 113
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Unit 6: Risk Management 131
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Unit 7: Planning for Events and Event Proposal 147
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Unit 8: Protocol and Staging 183
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Unit 9: Staffing 196
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Unit 10: Leadership 219
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Unit 11: Operations, Logistics, Safety and Security Management 240
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Unit 12: Crowd Management and Evacuation 255
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Unit 13: Monitoring, Control and Evaluation 269
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Unit 14: Careers in Event Management 280
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